St Louis Stallions

Unlike their expansion brethren, St. Louis owner Arthur Dixon knew exactly what to name the team. Dixon is a high-ranking executive within Anheuser-Busch, and a good friend of St Louis Brewers owner and lead executive Gussie Busch. The last team that was in town, the St. Louis Arrows, was fairly successful in bringing in fans but the financials were never right, with PAFC president Virgil Bradshaw controversially merging them with the Kansas City team and leaving the city without a pro football team. Busch immediately stepped up to bring the sport back into town, and gave Dixon the funds needed to get an expansion team in the AFL. Busch gave only three requirements, that for Dixon to fully run the team, the team had to represent his company in some way, and that they played in Busch Stadium along with the Brewers. Dixon would then announce to the press the name of the new St. Louis team: the St. Louis Stallions. The team would be named after the Clydesdale horses that would travel around the country as a promotion for Busch. They would also choose red and gold for the color scheme of Anheuser-Busch and the Brewers baseball team, with a leaping stallion as their primary logo. Their secondary includes a more detailed version of the primary, with the stallion jumping over a goalpost. The city name in the logo is spelled “Saint Louis” instead of “St. Louis” because Dixon thought it looked better than the abbreviated name. 

The uniforms are a shade of red somewhere in between Detroit and Tri-Cities, with Dixon describing the color as “a fine shade of wine”. Their striping is consistent from the helmet down to the socks, a decision Dixon stated was intentional because of how many times he noticed teams had too many different pairs. A pair of gold pants was for both the home and the road, but Dixon and Busch much preferred wearing the white ones at home and the gold ones on the road. When asked why not the gold pants by reporters, Dixon joked by stating “The Brewers already use too much gold. This team uses the right amount.”

1956-present 





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